• Gold: 1,473.22 -1.84
  • Silver: 16.85 -0.02
  • Euro: 1.114 -0.000
  • USDX: 97.093 -0.035
  • Oil: 58.82 -0.1

Strong Silver Jewelry Sales Reported During 2012 Holiday Season

Wednesday, January 23rd

Sterling silver jewelry sales continued their strong performance during the recent Holiday Season, according to industry observers and early retail sales surveys. Retailers across the country reported to Jewelers Circular Keystone that “Sterling silver was the shining star of the Holiday Season in all types of pieces and increasingly higher price points.” In a separate report, Liz Chatelain, President of MVI Marketing, said, “The silver with diamond category has now grown into a full-blown category to which every major retailer is committing shelf space and marketing budgets.”

“Silver fits a very big market,” said Michael DiRienzo, Executive Director of the Washington, D.C. based Silver Institute. “It’s apparent that consumers enjoy silver and are drawn to the exquisite work some of the best designers are producing,” he said.

According to Amanda Gizzi, Director of Communications at Jewelers of America, “Many designers are using silver, and the range of silver jewelry is broadening. People are getting comfortable with sterling being part of a fine jewelry collection.”

“Detail and intricacies in silver are in line with what we’re seeing within fine jewelry in general, this year – fine textures and super feminine and floral designs…as well as geometric shapes and open cuffs with squares and maze patterns. We are seeing it more in silver than anything else. Another ongoing trend is the use of diamonds, pearls and gemstones in sterling silver designs,” Gizzi said.

Your rating: None Average: 3.8 (4 votes)

Article Comments

Sponsored Links

Live SilverSeek Map